RATE Group | To the Moon and Back: On Crypto News Sites’ Volatile Traffic
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To the Moon and Back: On Crypto News Sites’ Volatile Traffic

08 Oct To the Moon and Back: On Crypto News Sites’ Volatile Traffic

Posted at 09:55h in Cryptocurrency News by

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This is the second article in a series on crypto news media. Be sure to check out the first article, too: “Crypto News Media Has Had to ‘Get Creative’ to Survive.”

As cryptocurrency markets have fluctuated so heavily over the past several years, so too have the substrates that have formed within the cryptocurrency industry: among them, advertising and news media.

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News media and advertising have a particularly important relationship with cryptocurrency markets: indeed, It’s a sort of “chicken and the egg” situation: are cryptocurrency prices driven by increased traffic to cryptocurrency news sites, or are higher amounts of traffic on news sites a result of higher cryptocurrency prices?

Or, perhaps, are there other factors influencing the way that information is created and spread within the cryptosphere that may be having an effect on market prices? Or–if all of these things can be true at…

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