10 Jan Hudson Jameson: It’s time to market Ethereum to the world
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Hudson Jameson has been an Ethereum believer since it was proposed in late 2013 by co-founder Vitalik Buterin—and has been following Bitcoin since 2011. All this time, he’s held one belief; building great technology is the way to see it adopted worldwide. A phrase often used to describe this is, “If you build it, they will come.” But yesterday, he decided to throw that strategy out of the window.
“I used to be in the ‘focus on the technology and building above marketing’ group when it came to Ethereum. I have changed my mind. We need a lot of funding dedicated to marketing Ethereum,” he said, adding, “The best tech doesn’t always win out.”
Jameson, the community manager at the Ethereum Foundation, has a strong voice in the community and is known for singing onstage wearing a pumpkin suit at Ethereum’s biggest conference, Devcon. We caught up with Jameson, over Skype, who explained why he had changed his tune.
“We’re absolutely an echo chamber and I think…
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