How Crypto Assets Are Capturing the Attention Economy

Human attention is a finite resource: we awake each day with it replenished, only for it to seep away through work, leisure, and time frittered idly browsing the web while circumventing ads. Recognizing the scarcity of maintaining human interest, attention economists have devised incentivized systems powered by crypto assets. These reward engagement and turn idle clicks into profitable browsing.

Also read: 2 New Blog Sites That Allow Users to Earn Cryptocurrencies

Blocktv and Brave Are Spearheading the Attention Economy

Scarcity doesn’t just apply to crypto assets that come with a finite supply: human attention is equally scarce. As such, it must be preserved in order to prevent brain drain and information overload. Digital media companies seeking to capture the attention of their audience face a dilemma, therefore: how do you get an audience to give up a moment of their precious time for your content? For companies such as Brave and Blocktv, the answer lies…