05 May Few Brave Browser Users Take Advantage of Crypto Features, Says CEO
While enjoying a wide user base, cryptocurrency-enabled web browser Brave’s users do not seem to be taking advantage of its token features.
During a May 5 Twitter live stream, the CEO of major crypto exchange Binance, Changpeng Zhao, talked with Brendan Eich, the CEO and co-founder of Brave. Eich said that his crypto-enabled web browser reached 13.8 million monthly active users at the end of April, to which Zhao said:
“That’s probably the most active user base in crypto, to be honest.”
Still, Eich admitted that most do not actually use its built-in cryptocurrency features. He said that the number of users who choose to join the crypto-based Brave Rewards system that had their wallets active over the last 30 days is 1.7 million, about 12.32% of total users.
Brave blocks traditional ad tracking
Eich explained that, when a user browses the internet, web activity is measured and tracked, and all of the data is used to target advertisements to that individual. He explained how the…