RATE Group | Content is King: On Social Media Strategy in Crypto
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Content is King: On Social Media Strategy in Crypto

Content is King: On Social Media Strategy in Crypto

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Social media has become an integral part of the lives of individuals who reside in the societies of most–if not all–developed nations.

And because social media plays an important role in the daily lives of many people living in the developed world, a presence on some of the more popular social media platforms (ie Facebook, Twitter, and Instagram) is becoming increasingly necessary for companies across all kinds of industries.

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However, this is even more necessary for companies that operate primarily in digital and online spaces: particularly, the cryptocurrency industry.

What does a healthy social media strategy look like for a cryptocurrency company? And how can cryptocurrency companies leverage their presence on social media to build their communities?

Ah, yes: Crypto Twitter

Danny Phan, Managing Director of  PR firm Wachsman’s Asia Pacific operations, explained to Finance Magnates that in the…

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