BRD’s Adam Traidman on New Products, Crypto Adoption, and Banking the Unbanked Into 2020

BC: With over 2 million users in 170 countries, the BRD wallet is well-trusted for its open source, non-custodial and secure design, with many also complimenting the user-friendly interface. Is the key to onboarding in your opinion a combo of privacy and ease of use?

AT: Nearly 3 million users now. The key to successful onboarding starts before that, much further up on the funnel. It’s brand, brand, and brand. That’s been the key to our success. We’ve operated for a long time now with the highest of ethics and transparency. We’ve stuck to our principles when others chased fast money, and this is how we’ve endured the downturn that started in mid-2018.

Our CMO, Spencer Chen, has done a fantastic job in creating a brand that’s both welcoming, embracing, and warm to all consumers in an industry that’s frankly been alienating to new participants.

I’ll give you the Apple example: Their brand engenders trust, you’d buy anything from them … from phones to music. For…