RATE Group | Bitcoin and Ethereum sweaters from Hodlmoon are a hit with cryptocurrency crowd
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Bitcoin and Ethereum sweaters from Hodlmoon are a hit with cryptocurrency crowd

Bitcoin and Ethereum sweaters from Hodlmoon are a hit with cryptocurrency crowd

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ugly bitcoin sweater crypto hodlmoon
The “ugly cryptocurrency sweater” is appropriate year-round.

Hodlmoon


You might have guessed that the business at UglyChristmasSweater.com is seasonal, but there’s one garment that’s keeping the fashion faux pas in style year-round.

Fully-knit sweaters emblazoned with the logos of popular digital currencies, including bitcoin, Ethereum, and Litecoin — known as “ugly crypto sweaters” — are sweeping the online crypto community. Their maker, Hodlmoon, a spinoff of UglyChristmasSweater.com, sold more than 2,000 sweaters in 2017.

Long after the holiday office parties ended, crypto investors are still sharing photos of the garment on Twitter.

We talked to the sweater’s creator to learn how the unofficial crypto-uniform came to be.

Hodlmoon was born out of a crypto-buying frenzy

Zac Cohen, a web developer at UglyChristmasSweater.com, said he got the idea for bitcoin-themed sweaters after he turned a…

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