RATE Group | Austria’s Tourist Office Trials Ethereum (ETH) Crypto, Aims to Reduce Fees
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Austria’s Tourist Office Trials Ethereum (ETH) Crypto, Aims to Reduce Fees

30 Sep Austria’s Tourist Office Trials Ethereum (ETH) Crypto, Aims to Reduce Fees

Posted at 19:07h in Ethereum News by

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Sep 30, 2018 at 13:44 // News

ANTO is taking part in a pilot with Adbank, an Ethereum (ETH)-based ad platform which is powered by its "ADB token" which targets to lower ad fraud that the firm claims will cost advertisers $51 million daily this year.

The Austrian National Tourist Office (ANTO) will be one of the first regions in the globe to hold a digital ad campaign that is powered by Blockchain.


ANTO is taking part in a pilot with Adbank, an Ethereum (ETH)-based ad platform which is powered by its “ADB token” which targets to lower ad fraud that the firm claims will cost advertisers $51 million daily this year. 

Notable Player 


The platform further aims to lower fees from ad tech middlemen, some of which are increasing the cost of ads by up to 70% or more. 


The DLT-powered ad campaign has another prudent player in the field with Red Bull Media House offering inventory on the side of the publisher through Bergwelten, their alpine lifestyle publication. 


The Red Bull group admitted to taking part in the campaign using Adbank’s tech after an important visit to their official headquarters in Salzburg in April 2018 by co-founders…

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