RATE Group | Adbank Ethereum Blockchain Project to Help Austrian National Tourist Office
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Adbank Ethereum Blockchain Project to Help Austrian National Tourist Office

29 Sep Adbank Ethereum Blockchain Project to Help Austrian National Tourist Office

Posted at 16:39h in Ethereum News by

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Adbank Ethereum Blockchain Project to Help Austrian National Tourist Office

The Austrian National Office has trailed the Adbank blockchain technology solution

The ANTO, Austrian National Tourist Office, has recently conducted a digital ad campaign that has leveraged the blockchain technology, it is the very first national tourist office around the globe that has been able to do so. ANTO went ahead to trail this technology with the help of Adbank, which is a blockchain platform that has been fueled by the ADB token.

Adbank has been designed to rely on the Ethereum network which was established to prevent any ad fraud from taking place. Ad fraud has led advertisers to loss about $51 million each day; this is according to a recent estimation that was done.

With the platform in place, it is expected to cut the fees with the ad tech intermediaries that exist, some of who have been able to boost the ad price to be over 70%.

It is exciting to see the developments that are taking place

According to a statement by Angelo Dodaro, who is the Co-founder and the…

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