RATE Group | Ethereum Is Getting Its First Top-Level Domain Name
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Ethereum Is Getting Its First Top-Level Domain Name

Ethereum Is Getting Its First Top-Level Domain Name

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A new partnership will soon enable ethereum users to attach their addresses to a top-level internet domain name, making it easier to remember the identifiers associated with their assets, wallets and services.

The Ethereum Name Service (ENS), which allows ethereum users to replace long addresses with “human readable names” attached to a .eth domain, has partnered with Minds + Machines Group (MMX), a company that owns and operates “top-level domains” within the internet’s Domain Name System (DNS) (others include .com or .uk, for example).

Announced on Friday, the collaboration means ethereum users will be able to register their addresses with MMX’s soon to be launched .luxe domain, which stands for “lets u xchange easily,” offering a more user-friendly way to access the blockchain’s assets and services like dapps and smart contracts.

Likewise, MMX said the .luxe addresses will allow “names to resolve over the internet in the normal way for email or web-based traffic,” enabling…

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