World’s Sixth-Most Popular Website Now Supports Cryptocurrency Trading

The world’s sixth most popular website has launched a service to allow readers to trade bitcoin, ethereum, and other cryptocurrency tokens directly through its platform.

Yahoo.com, which according to Alexa ranks as the sixth most visited website both globally and with the U.S., announced this week that it has partnered with financial API developer TradeIt to allow users to trade cryptocurrencies from within Yahoo Finance.

As with Yahoo Finance’s stock trading feature, which the company first launched last year, users will now see buy and sell buttons on each cryptocurrency’s quote page. After initiating a trade, they can log in to an external brokerage account (Coinbase, Robinhood, etc.) and execute the buy or sell order, all without leaving the Yahoo Finance platform.

“As the leading provider of financial data, insights, and editorial content, we are constantly looking for ways to better serve audiences on the Yahoo Finance platform,” said Joanna Lambert, general…