Uphold Introduces Commission-free Cryptocurrency Trading, and the World’s Easiest User I…

SAN FRANCISCO–(BUSINESS WIRE)–Leading digital money platform Uphold today introduces zero-commission trading on cryptocurrencies in a milestone for the industry designed to open up affordable access to one of the world’s most important new asset classes for millions of retail investors.

Initially available only on iOS and Android mobile apps, the move represents a seismic shift in a sector that until now has largely resisted the commission-free model revolutionizing stock and ETF trading. Before today’s announcement, cryptocurrencies were one of the more expensive asset classes for retail investors to trade, with fees north of 200bps on some mainstream platforms.

‘Our goal is to create the easiest and most cost-effective place for retail investors to buy and sell cryptocurrencies and other assets,’ explained J.P. Thieriot, C.E.O. of Uphold. ‘And unlike our competitors, we’re staying true to the fundamental premise of cryptocurrencies: financial…