Reddit Rolls Out ‘Community Points’ on Ethereum to Incentivize Positive Behavior

Reddit has expanded its “community points” trial, offering users a way to earn a “piece of their favorite communities,” built on top of the Ethereum blockchain.

In a slide presentation, published Wednesday evening, Reddit revealed its plans to utilize the Ethereum network to incentivize the creation of “quality posts and comments.” The points can be spent on premium features and used as a measure of reputation in the community, the social media platform said.

Users are rewarded based on their contribution to their favorite channels, with the community ultimately deciding how many points each user receives. Users can hoard their points or spend them on unique features such as badges, custom emojis and GIFs in comments.

“We continuously run experiments to explore features that engage our users and communities. With Community Points, we’re working exclusively with two communities to test this feature and gather feedback from our users,” a spokesperson for Reddit told CoinDesk. The…