RATE Group | Rakuten to allow its users to convert loyalty points to cryptocurrencies
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Rakuten to allow its users to convert loyalty points to cryptocurrencies

Rakuten to allow its users to convert loyalty points to cryptocurrencies

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  • The move is aimed at making cryptocurrency use and trading easier.
  • Users need to register with the Rakuten Wallet and they can exchange loyalty points using the exchange’s app. 

Rakuten, an e-commerce giant in Japan, will now allow its users to convert their earned loyalty points to bitcoin (BTC), ether (ETH) and bitcoin cash (BCH) cryptocurrencies. As per an announcement, the service is facilitated by Rakuten Wallet – a cryptocurrency exchange by Rakuten. One loyalty point, dubbed “Rakuten Super Point,” is worth one yen (~$0.0091) when converted to cryptocurrencies.
 
However, the company noted that only regular Rakuten Super Points can be exchanged and not “Limited Time Points.” The announcement also stated that the users have to convert at least 100 super points into cryptocurrencies. Rakuten further clarified that the service is focused on minimizing the hurdles of entry to cryptocurrency trading by providing an easier way to access the market….

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