RATE Group | Our Music Festival shoots cryptocurrency at its audience
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Our Music Festival shoots cryptocurrency at its audience

Our Music Festival shoots cryptocurrency at its audience

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Behind closed doors, tastemakers of festival behemoths such as Coachella and Lollapalooza bicker over font sizes to create an extensive lineup of performances for the upcoming musical event. To curate a list that best reflects the omnivorous listening habits of today’s generation would be to include the old and the new, the loud and the quiet, the popular and the experimental. (Back in 1991, including Ice-T among outfits such as Nine-Inch Nails and Jane’s Addiction was considered generous enough.)

That wasn’t the case Saturday at Our Music Festival, or OMF, hosted at the Greek Theatre — an 18-monthlong project in the making by electronic dance DJ Justin Blau. With a small but diverse lineup of five artists and two last-minute additions, Blau (stylized as “3LAU”) and his OMF team gathered performances with a strictly frat-DJ mindset in which the only direction for the mood and sound was up.

But the diminutive schedule was also what was peculiar about the festival: Most…

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