RATE Group | Minds + Machines Group Limited inks agreement to integrate Ethereum blockchain into doma…
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Minds + Machines Group Limited inks agreement to integrate Ethereum blockchain into doma…

03 Aug Minds + Machines Group Limited inks agreement to integrate Ethereum blockchain into doma…

Posted at 07:14h in Ethereum News by

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Minds + Machines Group Limited () has entered into an exclusive agreement to integrate the Ethereum blockchain into its upcoming top-level domain name ‘.luxe’.


The internet domain commercialisation group said the agreement with Ethereum’s Ethereum Name Service (ENS) would allow registrants on its domain to link their domain address with a 40 character hash identifier used on the Ethereum blockchain to denote an asset, item or service supporting Ethereum.


READ: Minds + Machines gets green light for four more domain launches in China


The company added that it believed the opportunities for this service were “significant” and could help broaden the market with “easy-to-remember blockchain enabled .luxe names” as opposed to the 40 character identifiers currently used.


Toby Hall, chief executive of Minds + Machines, said there was already “a real proven demand for word-based identifiers that are blockchain enabled”, adding that the…

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