Lolli browser extension gives shoppers free bitcoin when making online purchases

Fewer people own cryptocurrencies than you might think. A recent study found that only a small percentage of Americans own cryptoassets and that many people still don’t know how to go about buying them.

One startup founder, Alex Adelman, hopes to speed up bitcoin’s adoption process, and he’s doing it by making cryptocurrencies accessible to people who aren’t necessarily interested in going out of their way to buy it.

Adelman is the founder of Lolli, an eight-month-old New York-based startup with a single-minded mission: Put cryptocurrencies like bitcoin into the hands of consumers, risk-free.

Lolli’s primary offering is a browser extension (it pairs with Chrome and Safari and it’s downloadable through Lolli’s website) that pairs with more than 500 online retailers. Purchase an item through one of Lolli’s online retail partners, and you’ll receive as much as 30%…