RATE Group | Ledger Wallet Co-Opts Controversial Pro-Brexit Slogan for Cryptocurrencies
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Ledger Wallet Co-Opts Controversial Pro-Brexit Slogan for Cryptocurrencies

31 Jan Ledger Wallet Co-Opts Controversial Pro-Brexit Slogan for Cryptocurrencies

Posted at 11:58h in Cryptocurrency News by

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As the United Kingdom exits the European Union, a new ad campaign by French crypto hardware wallet firm Ledger is reviving one of the most divisive pro-Brexit slogans, “Take Back Control,” to ambiguous effect.

An email shared with Cointelegraph on Jan. 30 revealed Ledger’s mock-up of a planned billboard for an installation in London’s Canary Wharf, one of the capital’s prime financial districts.

Ledger’s plans for a digital billboard in London’s Canary Wharf. Shared with Cointelegraph via email

The billboard reads ”Let’s Take Back Control For Real” — a modified version of the 2016 pro-Brexit campaign’s notorious “Take Back Control” slogan, which became an anti-EU rallying cry for a restoration of the nation state’s sovereign control over its policies, borders, and economic policy.

“For Real”?

As Ledger presents its campaign, the phrase “take back control for real” implies that the “individual can be empowered with complete financial freedom,…

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