RATE Group | Juventus set to sell cryptocurrency tokens to fans
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Juventus set to sell cryptocurrency tokens to fans

25 Sep Juventus set to sell cryptocurrency tokens to fans

Posted at 11:49h in Cryptocurrency News by

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You can evidently teach the Old Lady new tricks – Italian football club Juventus has announced that it will be launching a blockchain-based fan engagement platform.


The Turin club has teamed up with Socios, which earlier this month also signed up Paris Saint-Germain, and, is preparing for an ‘official fan token event’ or a fan token offering (FTO).


It will see cryptocurrency tokens sold to fans in the first quarter of 2019.


Fans participating in the FTO are promised ‘rewards and incentives’, and, via Socios the club-tied tokens are due to be transferrable with a native cryptocurrency called ‘Chillz’ or CHZ.


“At the Club we are always very careful and pro-active towards innovation and new technologies,” said Giorgio Ricci, Juventus co-chief revenue officer.


“Together with Socios.com, we believe that we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”


Socios…

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