RATE Group | Italians prefer to shop online with Bitcoin over Visa or American Express, says new repo…
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Italians prefer to shop online with Bitcoin over Visa or American Express, says new repo…

Italians prefer to shop online with Bitcoin over Visa or American Express, says new repo…

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Italians love them some Bitcoin.

According to a new report from marketing analysis firm SEMRush, Italians love Bitcoin so much that the cryptocurrency is the third-most used method of payment online in Italy, behind only PayPal and PostePay.

That means Bitcoin is more widely used for e-commerce in Italy than even Visa, Mastercard, and American Express, according to SEMRush (as reported by Italian news site La Stampa).

Italy’s interest in e-commerce has grown considerably in recent years, and digital payment methods among Italians have diversified. And the Mediterranean country, evidently, has moved beyond directly using traditional credit cards for online purchases.

Bitcoin, somehow, has managed to sneak in as a viable alternative in that process. On average, Bitcoin is used more than 215,800 times a month in Italy for online purchases, according to data obtained by La Stampa. American Express is used just 189,000 times per month, on average, while other credit cards, such as…

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