RATE Group | How Well Has Bitcoin Performed as a PR Project?
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How Well Has Bitcoin Performed as a PR Project?

04 Jan How Well Has Bitcoin Performed as a PR Project?

Posted at 22:16h in Bitcoin News by

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How Well Has Bitcoin Performed as a PR Project? 101
Source: iStock/CurvaBezier

Pretty much everyone in the developed world has heard of Bitcoin (BTC) by now. It’s been featured in countless news articles and bulletins, and it’s been discussed by business leaders, economists, celebrities, and the general public.

The question is: has the coverage it’s received actually been good for its development, and has it and its benefits been communicated effectively by everyone – PR (public relations) companies, entrepreneurs, startups, developers, trade associations – working in the decentralized Bitcoin and wider crypto industry?

Well, as with most things in life, the answer to this question is mixed. Up until now, the mainstream media has usually been either sceptical towards Bitcoin or downright dismissive, but while the crypto industry has had varying success in challenging the dominant narratives surrounding the cryptocurrency, it is steadily getting better at communicating the message that Bitcoin is a transformative invention.

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