RATE Group | How Did Twitter CEO’s Square Overtake Coinbase as #1 Bitcoin Buying App?
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How Did Twitter CEO’s Square Overtake Coinbase as #1 Bitcoin Buying App?

How Did Twitter CEO’s Square Overtake Coinbase as #1 Bitcoin Buying App?

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Jack Dorsey Bitcoin Square

Square, a payment platform for merchants and individual users operated by Twitter CEO Jack Dorsey, has surpassed Coinbase to become the most widely used iOS app to buy Bitcoin (BTC).

The platform, called Cash App on Apple’s iOS store, also overtook YouTube to become the number one top free mobile application on the iOS store, demonstrating a rising demand for digitalized payment systems in the U.S. market.

But how was Square able to overtake Coinbase and provide users the easiest way to purchase the dominant cryptocurrency?

All About Accessibility

On Square, which initially gained traction as a tool for merchants, individual users can instantly send and receive money using mobile phones without the need to go through inefficient bank wire transfers and traditional payment platforms.

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