23 Jan Grubhub Launches ‘Ultimate’ Digital Order System
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With proprietary hardware and software that brings together all restaurant ordering channels into one system, Grubhub rolled out its Ultimate technology. The product is a digital workflow solution that takes the place of shouts as well as handwritten notes by linking the back- and front- of the house directly with diners while making a transparent view into their order status, the company said in an announcement.
Grubhub founder and CEO Matt Maloney said in the announcement, “Diners have come to expect ordering ahead for pickup to breeze through busy rush hour crowds and grab their morning coffee or lunch, but currently they can only enjoy this convenience at large QSRs [quick-service restaurants]. Ultimate now gives restaurants of any size this ability to please diners with an easy, digital pickup experience.”
Four components comprise the Ultimate technology: heads-up customer displays to show real-time order estimates throughout all…
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