Goop is getting into bitcoin—here’s everything I learned — Quartzy

My knowledge of cryptocurrency is mostly gleaned from overhearing Quartz’s crypto reporters talking in the office. This is a bit like trying to study for an algebra exam by sitting in on an advanced calculus class: vaguely relevant, but several leagues above my head.

So you can imagine my delight when I—Quartzy’s London-based lifestyle reporter—spied crypto coverage in a place that is much more my aligned with my tribe and my vibe, so to speak: Goop.

Whether it’s tracking the ways Goop’s products overlap with Infowars‘, reading about Gwyneth Paltrow’s latest tastefully-chic brand collaboration (also known as her wedding), pondering just how GP (that’s what she’s called, btw) maintains the resolve to smoke precisely one cigarette per week, or probing how the wellness craze Goop helped catalyze makes privileged people increasingly terrified of death, Goop is right in my wheelhouse of coverage and interests. So maybe that means crypto can be too?

Before I even knew…