RATE Group | Ethereum ‘Brand’ To Benefit From Marketing DAO
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Ethereum ‘Brand’ To Benefit From Marketing DAO

07 Nov Ethereum ‘Brand’ To Benefit From Marketing DAO

Posted at 19:21h in Ethereum News by

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A group of 50+ marketers, designers and communications professionals have grouped together to form the Ethereum Marketing DAO. Their aim is to communicate the cryptocurrency’s vision and value propositions and to grow Ethereum as a brand.

But should decentralized assets like Ethereum be relying on marketing campaigns to grow their brands? Has this become a necessity in the currently overcrowded crypto-landscape?

So Tell Me About This Ethereum Of Which You Speak

Ethereum is the second-largest cryptocurrency by market cap. It has achieved this, largely without any co-ordinated marketing strategy, as the Ethereum Foundation focusses on the technology and infrastructure. This would be nothing short of incredible in any other industry, even considering its ‘first-mover advantage’.

Now though, the cryptocurrency market is a different landscape, full of competing tokens, many of which are directly positioned against Ethereum. And, Ethereum’s position leaves it a key target of…

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