12 Nov Dutch media mogul wins case against fake bitcoin ad and Facebook
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Facebook has been ordered by a Dutch court to tackle fraudulent advertising for bitcoin which uses Dutch celebrities without their permission to promote crypto currencies.
The case was brought by media tycoon John de Mol, with the backing of other television personalities such as Eva Jinek and Jort Kelder, whose faces were also used to promote fake bitcoin sales.
More than 150 Dutch nationals were persuaded by the adverts to buy bitcoins and other crypto currency, losing a total €1.7m in the process.
Judges in Amsterdam have now ruled Facebook cannot hide behind its role as a ‘neutral’ platform, and say they will fine it up to €1.1m unless the company takes action.
‘The company, which has adverts as its primary source of earnings, takes too active a role [to be neutral],’ the court said in a press statement. ‘Facebook not only sets the prices, but has an active policy about which adverts appear on Facebook and Instagram.’
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