Danish Ice Hockey Stadium Rebrands to ‘Bitcoin Arena’

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Earlier this year, the Rungsted Seier Capital ice rink in Denmark was rebranded to Bitcoin Arena by co-owner Lars Seier Christensen and billionaire sponsor Niklas Nikolajsen.

The two individuals that oversee the operations of the stadium said that they were keen on rebranding it to spread awareness of bitcoin. Nikolajsen emphasized that he and his partner were intrigued by the attention the stadium’s rebranding would bring to the cryptocurrency market and bitcoin, especially in a country like Denmark whose blockchain sector has not evolved relative to other regions.

“It shows how far bitcoin has really come. It is quite interesting that when the classic banks move out, we move in.” And I’m going to pull on a smile when I hear the sports commentators, every time they switch over to a match in Rungsted, they have to switch to the Bitcoin Arena. It’s funny, and it’s clear that it’s a little…