Cryptocurrency and football: a “token” gesture, or worth the investment?

Recently announced partnerships between football clubs and crypto platforms illustrate the ever-growing integration of football, cryptocurrency and financial technology (“Fintech”). It seems like a good fit; both industries are fast-moving, high-stakes, and provide a promise of riches. This article analyses where the two sectors can work together for the benefit of clubs, fans, and brands associated with cryptocurrency and blockchain, while pointing out a number of areas where the various stakeholders may need to exercise caution. We focus on:

• Football clubs and cryptocurrency platforms combining to raise funds using the concept of “Fan Token Offerings”;
• Sponsorship opportunities for cryptocurrency brands with football clubs;
• Other uses for cryptocurrency and blockchain in football, and how the alignment of the industries is expanding.

Clubs’ Partnerships with Fundraising Platforms

How Fan Token Offerings differ from ICOs

Paris St Germain and Juventus have both this…