Circle wants more women to invest in cryptocurrency – TechCrunch

The earliest adopters of Bitcoin — the libertarian anarchist “cypherpunk” crowd — were mostly men. Today, roughly a decade after Satoshi Nakamoto’s famed white paper was released, the majority of cryptocurrency holders are still men.

This poses a problem for the companies betting on the mainstream adoption of cryptocurrency. At this point, they’ve already tapped into that core base of Bitcoin enthusiasts, namely Millenial men. But how do they reach more women? Or Gen Xers? Or Baby Boomers?

Crypto finance company Circle thinks accessible, educational resources are the answer. As of today, the company has added a new feature (pictured above) to their crypto investing app, Circle Invest. Their hope is that simple, jargon-free explainers — sort of a ‘Cryptocurrencies for Dummies’ built into the app — will make it easier for new demographics to get their foot in the door of the crypto universe and learn a thing or two along the way.

“A lot of the apps that…