RATE Group | Can you explain the difference between blockchain and Bitcoin?
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Can you explain the difference between blockchain and Bitcoin?

08 Nov Can you explain the difference between blockchain and Bitcoin?

Posted at 20:54h in Bitcoin News by

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Earlier this year, research and development consortium AdLedger teamed up with IBM and Salon Media Group to educate marketers about blockchain. Surveying 100 senior advertising executives for a new whitepaper, the group realized it had its work cut out for it.

When asked if they can confidently explain the difference between blockchain and cryptocurrency, 67.6% of respondents said “yes.” Interestingly, an equal number answered “no” and “maybe,” meaning that plenty of marketers aren’t even sure how well they understand blockchain.

“We want to get to a point where we’re no longer spending the first 25 minutes of a 30-minute meeting explaining how blockchain is different from Bitcoin,” says Christiana Cacciapuoti, AdLedger’s Executive Director. “It’s an underlying technology that the average consumer isn’t going to see or touch. The comparison I make is, you may not know…

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