27 May Can the Biggest U.S. Bitcoin Exchange Win Over Wall Street?
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Coinbase
Inc.
did more than any other company to bring U.S. retail investors into digital currencies—and left many feeling burned as bitcoin crashed, plunging about 60% since December.
Now, it’s looking for new customers.
Earlier this month, the San Francisco-based company unveiled plans for new services aimed at hedge funds and other big investors, such as brokering large-scale cryptocurrency trades. Coinbase is also opening a New York office to focus on Wall Street clients.
The six-year-old company runs the largest U.S. digital-currency exchange by volume and offers a popular app for storing and transferring bitcoin. Coinbase doesn’t directly bet on the price of bitcoin, but instead makes money by collecting fees when customers buy or sell the cryptocurrency.
Coinbase enjoyed eye-popping growth in late 2017 as small investors piled into bitcoin. It now boasts of more than 20 million…
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