Brave Challenges Google’s Advertising Power Before the UK Competition Watchdog

The company behind the privacy-oriented browser Brave has set out to convince regulators in the U.K. to end Google’s advertising monopoly in the digital space. In a filing with the country’s Competition and Markets Authority (CMA), Brave puts forward recommendations on how to “neutralize” the tech giant’s “unfair data advantage.”

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Failure to Enforce Data Protection Rules Enables Google’s Monopoly, Brave Warns

In a submission filed with the CMA last week, Brave highlights what it views as gaps in the regulator’s “Online platforms and digital advertising” study. The company also argues that failing to enforce Europe’s rules under the General Data Protection Regulation (GDPR) enables Google’s monopoly in the online advertising market.

The CMA, which is a non-ministerial government department responsible for preventing anti-competitive practices in the…