RATE Group | Bitmain sponsors NBA’s Houston Rockets as cryptocurrency goes mainstream
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Bitmain sponsors NBA’s Houston Rockets as cryptocurrency goes mainstream

24 Sep Bitmain sponsors NBA’s Houston Rockets as cryptocurrency goes mainstream

Posted at 06:20h in Cryptocurrency News by

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Bitmain Technologies, the world’s biggest supplier of cryptocurrency mining equipment, is looking to help push its industry into the mainstream through a sponsorship deal with professional US basketball team the Houston Rockets.

AntPool, the Bitmain-owned bitcoin mining company, has signed up for an undisclosed amount as a major sponsor of the Rockets in the upcoming 2017-2018 season of the National Basketball Association (NBA), according to an AntPool statement on Wednesday that was posted on Facebook.

“As the cryptocurrency industry around the globe continues to evolve and develop, it is going to be more and more important for companies like AntPool to lead the conversation and conversion of consumers to adopt and understand digital currencies,” said Li Haijiao, the head of AntPool’s overseas operations.

While bitcoin remains the largest digital currency by market cap, most people still don’t use cryptocurrencies every day, meaning the industry has yet to achieve mass…

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