Bitcoin: Women Could Send Bitcoin Price to the Moon

Bitcoin is having a pretty good week—rising more than 11% and breaking above $9,000 for the first time in more than a month. But for Bitcoin’s price to really take off, there’s a missing part of the equation that may hold the key.

While Bitcoin surged last year along with other cryptocurrencies, much of that more than 20-fold rise was driven by men. One analysis of Google searches found that 95% of people Googling “Bitcoin” were male, while only 5% were female. The trend seems to carry across to other cryptocurrencies such as Ethereum: According to another recent survey, just 4% of Ethereum traders are women.

“I feel like we’re missing out on this major opportunity to market to 51% of the population, to 60% of the wealth and to 80% of consumer spending,” says Meltem Demirors, founder of Athena Capital, referring to the world’s female population, who control the majority of American wealth and household…