05 Dec Bitcoin shopping app Lolli has quietly added big names like Walmart and Ulta
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American shoppers spent a record $9.4 billion online on Cyber Monday, up a healthy 19.7% from last year. And some portion of those shoppers made their purchases through the plug-in Lolli specifically in order to earn bitcoin—so many that Lolli says it saw an 88% bump in transactions on Cyber Monday.
Lolli, launched in August 2018, is a web plug-in that gives online shoppers cash-back rewards in the form of bitcoin. It is not a tool for paying with bitcoin; shoppers still make their purchases in fiat currency with a credit card, but the cash back comes in bitcoin deposited to a Lolli wallet. (Very few mainstream ecommerce sites accept bitcoin as payment, though Overstock.com was one of the first.)
Think of Lolli as a Honey (the online-shopping rewards plug-in that PayPal acquired for $4 billion) for bitcoin, a comparison Lolli CEO Alex Adelman welcomes.
The bitcoin reward percentage you can get through Lolli varies depending on the retailer, but the average rate is 7%, much higher…
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