Bitcoin Bitcoin Bitcoin BITCOIN!! So Sue Us.

Vitalik, we’ve got to talk. It has come to our attention that your foundation has been using the “Ethereum” mark for several years now. However, my company has owned the “Ethereum” trademark ever since we registered it last week. Since we have not given you permission to use our trademark, we’re going to need you to send us 3-5 Eth.

But don’t worry, we’ll send you more ETH back.

The preceding paragraph might sound like a bad joke. But trademark law is no laughing matter, and a UK-based store has been ordered to stop infringing on another company’s trademark. The offending material? T-shirts with the word “Bitcoin.”

The Cease-and-Desist consisted of several scary-looking pages of legalese from a law firm representing “the owner of the BITCOIN trademark.”

“[Our client] has not authorized your use of the BITCOIN trade mark on and in relation to clothing,” the letter states, before threatening that they “will inevitably succeed should it be necessary…