RATE Group | Austria’s tourist office trials ethereum cryptocurrency
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Austria’s tourist office trials ethereum cryptocurrency

27 Sep Austria’s tourist office trials ethereum cryptocurrency

Posted at 21:57h in Ethereum News by

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The Austrian National Tourist Office (ANTO) will be one the first places in the world to run a digital ad campaign powered by blockchain technology

The Office is participating in a pilot with Adbank, an Ethereum-based ad platform powered by its ‘ADB token’ that aims to reduce ad fraud which the company claims will cost advertisers $51 million a day in 2018.

The platform also aims to reduce fees by ad tech middlemen, some of which are marking up the cost of ads by up to 70 per cent or more.

The blockchain-powered ad campaign has another notable player in the mix with Red Bull Media House providing inventory on the publisher side via their alpine lifestyle publication Bergwelten.

The Red Bull team agreed to participate in the campaign using Adbank’s technology after a visit to their headquarters in Salzburg, Austria in April by co-founders Kelsey Cole and Angelo Dodaro.

“It’s exciting to see a country like Austria acknowledging the powerful use case that exists for advertising…

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