Aiming to attract buyers who aren’t cryptocurrency nerds, Civil is offering a way to buy…

Depending which hyperbolic headlines you believe, blockchain journalism startup Civil is going to “save journalism,” “fix journalism,” “make journalism more inclusive,” “make honest journalism financially viable again,” or “rebuild the crumbling economy of journalism.”

Or maybe it’s “reinventing newsrooms,” “reimagining the news,” or “fostering the next generation of news media.” Perhaps it’s “the future of media,” or maybe “journalism’s savior.”

Or, in Civil’s own words, it’s “building the new economy for journalism” and “a bold rebuke to journalism’s status quo.”

But nobody said it was going to be easy.

Civil has been running its initial coin offering — think IPO for cryptocurrencies — since September 17, just over a week. In that time, it’s drawn lots of complaints about the baroque and buggy process one must go through to actually get your virtual hands on the virtual CVL tokens that are Civil’s virtual…